vishal panwar June 3, 2021

NEW DELHI: Scores of migrant labours pedaling their way home during the first lockdown is still afresh. On the other hand, the premium end of the bicycle market has noted interesting ripples through the prolonged phase of social distancing.
The adoption of cycling as a lifestyle has accelerated globally across age groups in the last 8-10 months, according to a top official of Firefox Bikes. This has resulted in manufacturers unable to meet the rising demand with supply restrictions.

The Covid-19 pandemic allowed in an unprecedented bike boom in India as demand grew by 30 per cent in the year 2020.
Such a rise in cycling has been caused by the growing inclination towards personal fitness, lowering environmental footprint and demand for urban mobility solutions.
Marking a paradigm shift, the premium segment is witnessing traction with people adopting cycling as a lifestyle especially in the metro cities.

“Historic number of people are discovering across the globe that bicycles are a powerful instrument of transformation and an answer to some of the complex global problems like public health, global warming and an efficient mode of transport. But most importantly, it is still a fun thing to do at any age,” said Sukanta Das, CEO, Firefox Bikes.
“Post pandemic, a generation of new bikers have emerged who have adopted biking as way of life to stay fit. Now more than ever, it is creating special moments for families as they reconnect with the outdoors and with each other as they go biking together,” Das added.
Firefox has clocked a 2X growth last year (2020-21) and continues to grow at the same rate this fiscal. Our online sales through our website has seen a 10X growth.
Das said, “We are investing in our digital offering for the seamless online customer journey, both sales and service. The demand for bikes is coming largely for adult bikes- MTBs and Hybrids and we expect this trend that started during the lockdown last year to continue for the next two years.”
(TOI AUTO Green Talk celebrates the green weekend between June 3 and 5, 2021, bringing to you a cluster of news reports, explainers and interviews on sustainable mobility. Key an eye on the space for more …)

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